Privacy Policy

Effective Date: June 1, 2025
Last Updated: June 1, 2025

At Schema Nova, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (schemanova.com), use our WordPress plugins, or interact with our services.

Information We Collect

Website Information

When you visit our website, we may collect:

  • Technical Information: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on site, referring websites
  • Contact Information: Name, email address, when you contact us or subscribe to updates

Plugin Usage Information

Our WordPress plugins may collect:

  • WordPress Environment: WordPress version, PHP version, active plugins, theme information
  • Plugin Usage: Which schema types you enable, and settings configurations
  • Error Information: Debug information when issues occur (only if WordPress debug mode is enabled)

Third-Party Services

We use third-party services that may collect information:

  • Google Analytics: Website usage statistics and performance data
  • Freemius: License management, billing, and support for Schema Nova Pro (see Freemius Privacy Policy)

Affiliate Marketing Information

When you interact with affiliate links on our website, we may collect:

  • Click Data: Information about which affiliate links you click
  • Referral Tracking: Data to properly attribute sales to affiliate partners
  • Conversion Information: Whether clicks result in purchases or actions
  • Performance Analytics: General statistics about affiliate link performance

Affiliate Program Information

If you participate in our affiliate program, we collect:

  • Application Data: Information provided during the affiliate application process
  • Performance Metrics: Sales data, click-through rates, and commission information
  • Payment Information: Details necessary for commission payments (handled by Freemius)
  • Communication Records: Correspondence related to affiliate program participation

How We Use Your Information

We use collected information to:

  • Provide and improve our WordPress plugins
  • Respond to support requests and customer inquiries
  • Send important updates about our plugins and services
  • Analyze website usage to improve user experience
  • Ensure plugin compatibility and troubleshoot issues
  • Process payments and manage licenses (handled by Freemius for Pro version)
  • Track and attribute sales to the appropriate affiliate partners
  • Analyze the effectiveness of different marketing channels
  • Improve our affiliate program and promotional strategies
  • Ensure accurate commission calculations and payments
  • Comply with tax reporting requirements for affiliate commissions
  • Communicate with affiliate partners about program updates and performance

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information only in these circumstances:

  • Service Providers: With trusted third-party services (Google Analytics, Freemius) that help us operate our business
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfer: In connection with a merger, acquisition, or sale of business assets
  • Affiliate Program Sharing: With Freemius Platform for affiliate tracking, management, and payment processing; with affiliate partners (performance data relevant to their promotional efforts, anonymized when possible); with tax authorities for commission and payment information as required by law; with payment processors for information necessary to process affiliate commission payments

We do not sell or share personal information of website visitors with affiliate partners for marketing purposes.

Data Storage and Security

  • Website Data: Stored on secure servers with industry-standard security measures
  • Plugin Data: Stored locally on your WordPress website; we do not have access to your website data
  • Payment Information: Processed and stored by Freemius; we do not store credit card information
  • Affiliate Data: Commission data securely stored and processed through the Freemius platform; performance analytics aggregated and anonymized when possible; affiliate personal information protected with industry-standard security; all payment processing handled through secure, encrypted channels

Your Rights and Choices

You have the right to:

  • Access: Request information about the data we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Unsubscribe from marketing communications
  • Data Portability: Request your data in a portable format
  • Affiliate Marketing Opt-Out: Use browser settings to block affiliate tracking cookies; visit company websites directly instead of using affiliate links; leave our affiliate program at any time; request deletion of affiliate program participation data

To exercise these rights, contact us at hello@schemanova.com.

Cookies and Tracking

Our website uses cookies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Provide social media integration features
  • Track affiliate referrals and attribute sales to the appropriate affiliate partners
  • Monitor affiliate marketing campaign effectiveness
  • Calculate affiliate commissions accurately

Duration: Most cookies last 1-2 years, while affiliate tracking cookies typically last 30-90 days. Control: You can control cookies through your browser settings. Disabling cookies may affect website functionality and our ability to properly credit affiliate partners.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such a collection, we will delete the information immediately.

International Users

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where our servers are located.

Affiliate Data Transfers: If you participate in our affiliate program, your information may be transferred to and processed in countries where our affiliate platform providers (such as Freemius) operate. We ensure appropriate safeguards are in place for international data transfers related to affiliate activities.

GDPR Compliance (EU Users)

For users in the European Union, we comply with GDPR requirements:

  • Legal Basis: We process your data based on legitimate interest, consent, or contractual necessity
  • Data Protection Officer: Contact hello@schemanova.com for data protection inquiries
  • EU Rights: You have additional rights under GDPR, including data portability and the right to be forgotten

CCPA Compliance (California Residents)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to Know: What personal information we collect and how it’s used
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
  • Non-Discrimination: We will not discriminate against you for exercising your rights

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Displaying notices in our WordPress plugins

Contact Information

If you have questions about this Privacy Policy or our privacy practices, contact us:

Email: hello@schemanova.com
Address: Houston, TX 77098
Website: https://schemanova.com/contact/

Affiliate Privacy Questions: For questions specifically about affiliate marketing and privacy, contact hello@schemanova.com with the subject line “Affiliate Privacy Question” or visit https://schemanova.com/affiliate-disclosure/

For technical support related to our plugins, please use our support channels or visit our contact page.

This Privacy Policy is designed to comply with major privacy regulations, including GDPR, CCPA, and other applicable laws. For specific legal advice, consult with a qualified attorney.